Our
Why
The Canadian Women in Real Estate Foundation (CWIRE) was created to address a long-standing industry gap: women make up the majority of the real estate workforce in Canada, yet the industry itself was not built for them.
Real estate operates as an independent, commission-based business model, which means that traditional workplace protections—such as safety policies, mentorship pathways, and professional development opportunities—are not universally available. Women are often left to navigate an industry designed around male-driven business models, competitive rather than collaborative cultures, and training programs that often fail to reflect how women actually build success.
For over five years, we have worked alongside the Women in Leadership Foundation, researching, reimagining, and designing a model that recognizes and supports the way women work.
While existing coaching and training platforms promise growth, they are often financially out of reach, built on outdated sales tactics, or dominated by men who don’t account for the unique challenges women face in real estate. At CWIRE, we are changing the narrative.
Beyond business strategies, we are addressing an even greater challenge—the invisible labour women carry. Unlike their male counterparts, women in real estate are often balancing caregiving responsibilities, household management, and community roles, all while running a business. This added workload makes access to affordable, relevant, and supportive professional development even more critical.
CWIRE was founded to break down these barriers and build a real estate industry where women don’t have to figure it out alone. Through The Women’s Room Academy, mentorship programs, coaching, and leadership development, we provide low-barrier access to education, community, and professional growth—without the financial gatekeeping or exclusionary tactics seen in other training spaces.
More importantly, we are fostering a cultural shift. Real estate has long been positioned as an individual sport, where competition is encouraged over collaboration. CWIRE rejects that mindset. We believe that when women come together, share knowledge, and support each other’s success, the entire industry is elevated.
CWIRE is not just another coaching platform. It’s a foundation built by women, for women, to rewrite the rules of real estate in Canada.
This is WHY we exist. Because women deserve an industry that reflects them, supports them, and works for them.